IT Cosmetics Bye Bye Makeup 3 in 1 Makeup Melting Cleansing Balm (2.82oz/$38) caught my eye because I love a good, quality balm for facial cleansing. I am all over oils and balms as I avoid cleansers that foam like the plague. I really think they are the most effective at removing makeup and cleaning your face thoroughly. Plus, they just feel so nice, like a spa treatment every night. I look forward to washing my face so much especially after a long day. This cleansing balm is described as follows:
"Developed with plastic surgeons, IT Cosmetics Bye Bye Makeup 3 in 1 Makeup Melting Cleansing Balm is a revolutionary, fast acting cleansing balm infused with deep cleansing extracts and botanicals to completely remove all traces of makeup and impurities without drying or irritating skin. This sulfate-free formula is perfect for all skin types, even the most sensitive and leaves skin instantly hydrated and supple. The proprietary Skin Softening Serum Concentrate is activated upon contact to combat moisture depletion and provides a soft barrier of moisture while restoring visible radiance for healthier, younger looking skin." You apply it to a dry face and it melts on contact. After massaging it in, you remove it with warm water or wipe it off with a face cloth. You can even leave it on for up to a minute for a deeper clean and extra shot of hydration.
The cleanser is solid (like coconut oil), white in color and has a light, floral scent. It is housed in a jar with a screw off lid. What sets this cleanser apart from others is how quickly it melts upon contact with the skin which I loved! It literally transforms into an oil in a flash and makes it so easy to distribute on the face (including the eyes). It's very gentle and soothing. I used it for my first cleanse and removed it with a warm washcloth. My skin felt super clean and soft. I did notice I had some minor breakouts after using it as a second cleanse (perhaps it's a little rich for oily skin) but as a first cleanse, it's pretty great. I love that it is so skin nourishing and has serum-like properties. I have left it on for a minute or so which I found to be very effective and really--how could that possibly hurt? Great pick and will definitely purchase again in the future. Head to itcosmetics.com or Ulta for info/purchase.